The total number of buyers that see an ad is described as:
A) Frequency
B) CPM
C) Reach
D) Positioning
E) Composition

Question

Quizplus · Accepted Answer

Reach refers to the total number of unique individuals or households exposed to an advertising message at least once during a given period of time. Frequency refers to the average number of times that those individuals or households are exposed to the message. CPM (Cost Per Mille) is a pricing model used in advertising to indicate the cost of reaching 1,000 viewers or listeners with an advertisement. Positioning refers to the location of an ad on a page or within a media channel. Composition refers to the demographic makeup of the audience reached by an ad.

The Total Number of Buyers That See an Ad Is