In terms of 'advertising leads to action',which of the following statements is false?
A) Advertising can move prospects more quickly through the decision process when it leads to action
B) Buying is the result of a series of decisions
C) A number of actions can be taken as a result of seeing an ad
D) Industrial buyers will purchase mostly as a result of seeing an advertisement
E) The desired action may vary from ad to ad

Question

Quizplus · Accepted Answer

Industrial buyers typically make purchasing decisions based on more than just seeing an advertisement. They may consider factors such as the quality of the product, pricing, and relationships with suppliers. Therefore, it is not accurate to say that industrial buyers will purchase mostly as a result of seeing an advertisement.

In Terms of 'Advertising Leads to Action',which of the Following