Which of the following is an action objective?
A) Generate leads for field or telemarketing salespeople
B) Develop the brand
C) Create a favorable climate for personal sales calls
D) Stimulate derived demand
E) Create favorable image among difficult-to-reach influencers

Question

Quizplus · Accepted Answer

Generating leads for field or telemarketing salespeople is a specific action that can be measured and accomplished. It is a clear objective that can be achieved through marketing efforts. The other options (B, C, D, and E) are more general goals that do not provide a specific action to be taken.

Which of the Following Is an Action Objective