The media plan:
A) Determines what the content of the advertising message will be
B) Chooses the channel of communication
C) Includes performance objectives
D) Is also called a creative plan
E) Supports staged events
Correct Answer:
Verified
Q24: Most business marketers rely on _,which are
Q25: Circulation audits are used to verify:
A) CPM
Q26: When a typical ad lacks visual interest:
A)
Q27: From a creative strategy statement,a(n)_ would be
Q28: Those products of which the consumer is
Q30: In terms of common B2B advertising mistakes,what
Q31: Which of the following is an action
Q32: Advertising objectives include:
A) Position and action goals
B)
Q33: In terms of 'advertising leads to action',which
Q34: _ describes the number of times a
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