Those products of which the consumer is aware compose his/her:
A) Hold set
B) Primary set
C) Reject set
D) Choice set
E) Evoked set

Question

Quizplus · Accepted Answer

The evoked set is the set of products that the consumer is aware of and considers when making a purchasing decision. It includes both products that the consumer has bought before and products that they have heard of but have not yet tried.

Those Products of Which the Consumer Is Aware Compose His/her