_____ describes the number of times a potential buyer is exposed to an ad.
A) Reach
B) Recurrence
C) Repetition
D) CPM
E) Frequency

Question

Quizplus · Accepted Answer

Frequency refers to the number of times a potential buyer is exposed to an ad. Reach refers to the number of potential buyers who are exposed to the ad. Recurrence and Repetition are not commonly used terms in advertising to describe ad exposure. CPM (cost per thousand impressions) refers to the cost of advertising per one thousand views or impressions.

_____ Describes the Number of Times a Potential Buyer Is