Which of the following is a positioning objective?
A) Secure investment in company through sale of stock
B) Generate leads for field or telemarketing salespeople
C) Increase attendance at a trade show
D) Increase distribution of catalogs
E) Create favorable image among difficult-to-reach influencers

Question

Quizplus · Accepted Answer

Creating a favorable image among difficult-to-reach influencers is a positioning objective as it focuses on the perception and reputation of the company among a specific target audience.

Which of the Following Is a Positioning Objective