Not considering the cost of a sales force,the largest portion of the marketing communication budget is devoted to:
A) Branding
B) Advertising
C) Trade shows
D) Public relations
E) Telemarketing

Question

Quizplus · Accepted Answer

Advertising is typically the largest portion of the marketing communication budget, as it involves creating and placing ads in various media channels to reach a large audience. This can include TV commercials, online ads, billboards, print ads, and more. Branding, trade shows, public relations, and telemarketing may also be important components of the marketing mix, but they usually make up a smaller portion of the budget.

Not Considering the Cost of a Sales Force,the Largest Portion