IMC is strategic,two-way communication targeted to specific customers and their needs,all coordinated through a variety of media.

Question

Quizplus · Accepted Answer

IMC (Integrated Marketing Communication) is indeed strategic and involves a two-way communication approach that is tailored to meet the specific needs of customers. It involves the coordinated use of different media channels, such as advertising, public relations, personal selling, direct marketing, and digital marketing, to deliver a consistent and unified message to the target audience.

IMC Is Strategic,two-Way Communication Targeted to Specific Customers and Their