In the business area,unlike the final consumer market,sugging is considered to be appropriate and ethical.
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Q4: In business markets,brands tend to be built
Q5: Integrated marketing communication aims to meet the
Q6: Personal selling allows messages to be "tailored"
Q7: Business customers do not like or use,any
Q8: IMC is strategic,two-way communication targeted to specific
Q10: A key goal for a communication strategy
Q11: The only action goal of interest to
Q12: In the business marketing area,advertising is often
Q13: Compared to other areas,the goals of integrated
Q14: In developing communications for different markets,the marketer
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