Personal selling allows messages to be "tailored" to each individual buyer,but at a higher relative cost to advertising.

Question

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Personal selling involves direct communication between the salesperson and the potential customer, allowing for a personalized and customized message that is specific to the buyer's needs and preferences. However, this method is more expensive compared to advertising, which reaches a larger audience at a lower cost per impression.

Personal Selling Allows Messages to Be "Tailored" to Each Individual