Internal partnering has proven to be a major barrier to the spread of market orientation throughout a firm's functional areas.

Name: Internal partnering has proven to be a major barrier to the spread of market orientation throughout a firm's functional areas.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Internal partnering is actually a facilitator for spreading market orientation throughout a firm's functional areas, as it encourages collaboration and sharing of market intelligence across different departments.

Internal Partnering Has Proven to Be a Major Barrier to the Spread