A firm that becomes too comfortable with existing technologies/skills may become embroiled in a competency trap.
Correct Answer:
Verified
Q6: Before marketing seeks internal partnerships between itself
Q7: The use of scenarios primarily stimulates learning
Q8: Known requisites are success requirements that have
Q9: The Total Quality Management movement of the
Q10: Internal partnering has proven to be a
Q12: If profitability is the supragoal,customer satisfaction becomes
Q13: As the name indicates,"make-to-order" refers to complete
Q14: Marketing strategy must reflect a coordinated effort
Q15: Organizational culture is the collectively held values,ideology
Q16: Customer-focused teams have proven better at product
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