Marketing strategy must reflect a coordinated effort of product performance and two-way communication.
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Q9: The Total Quality Management movement of the
Q10: Internal partnering has proven to be a
Q11: A firm that becomes too comfortable with
Q12: If profitability is the supragoal,customer satisfaction becomes
Q13: As the name indicates,"make-to-order" refers to complete
Q15: Organizational culture is the collectively held values,ideology
Q16: Customer-focused teams have proven better at product
Q17: Internal rivalry is a major factor inhibiting
Q18: A supragoal is a goal against which
Q19: Research indicates that the ONLY sustainable competitive
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