Hugh bought a new calculator at Staples for $125.One week later, he saw an ad from Walmart showing the same calculator on sale for $65.Hugh said to himself, "I'm glad I got my calculator at Staples; the ones at Walmart are probably defective.I don't mind having paid more for mine." Hugh's statement reflects

Question

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Hugh's statement shows cognitive dissonance reduction, which is the tendency to change attitudes or behaviors in order to reduce discomfort caused by inconsistency between one's beliefs and actions. In this case, Hugh is justifying his decision to spend more money on the calculator by convincing himself that the cheaper option is inferior or defective.

Hugh Bought a New Calculator at Staples for $125