Central route persuasion

Question

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Central route persuasion involves engaging someone thoughtfully with a sound, logical argument. This type of persuasion is focused on the content of the message and is most effective when the audience is motivated and able to process the information in the message. Non-message factors such as the source's credibility and attractiveness are part of the peripheral route persuasion, which uses more emotional appeals that are not necessarily based on logic. Altruism is not a type of persuasion.

Central Route Persuasion