A firm that is facing both strong cost pressures and strong pressures for local responsiveness should follow a _____ strategy.

Question

Quizplus · Accepted Answer

A transnational strategy combines elements of both localization and global standardization, allowing the firm to achieve cost efficiencies while also being responsive to local market demands. This strategy involves a high level of integration between different functions and regions, as well as a focus on developing organizational capabilities that enable the firm to adapt quickly to changing market conditions. Therefore, a transnational strategy is the best choice for a firm facing both strong cost pressures and strong pressures for local responsiveness.

A Firm That Is Facing Both Strong Cost Pressures and Strong