Which generic business-level strategy is based on the intent to outperform competitors by doing everything a company can to lower its cost structure?
A)Cost leadership
B)Differentiation
C)Broad differentiation
D)Focused differentiation
E)None of these choices

Question

Quizplus · Accepted Answer

The cost leadership strategy is based on achieving a competitive advantage by having the lowest cost of operation in the industry. This allows the company to price its products or services lower than competitors and still maintain a profitable margin. Therefore, the answer is (A) Cost leadership.

Which Generic Business-Level Strategy Is Based on the Intent to Outperform