Refreezing is seen as an unrealistic concept in today's business because:
A)it is difficult to convince technology savvy employees about the need for change.
B)employees are too comfortable in the status quo and hence highly resistant to change.
C)restraining forces are very strong due to advancements in technology.
D)environmental and technological changes are everyday realities.

Question

Quizplus · Accepted Answer

Refreezing, which refers to reinforcing and institutionalizing changes, is viewed as an unrealistic concept in today's business because environmental and technological changes are rapid and frequent. Organizations need to be agile and adaptable to remain competitive, rather than freezing in a static state. Restraining forces may also be strong due to technological advancements, making it harder to institutionalize change. It is also possible that some employees may be resistant to change, but this is just one factor among many.

Refreezing Is Seen as an Unrealistic Concept in Today's Business