WestJet is an excellent example of a company that has embraced CRM from the top management down.Employees of WestJet have a heightened sense of customer service responsibility uncharacteristic of many other employees.How do they accomplish this?
A)loyalty programs
B)ads that focused on employee ownership
C)touch points
D)customer lifetime value

Question

Quizplus · Accepted Answer

What percentage of employees can state the company's vision or mission statement? This is one of the questions to assess how close the company is to developing a CRM culture.

WestJet Is an Excellent Example of a Company That Has