The _____ is generally the longest stage in the product life cycle with marketers using short-term promotional tactics such as consumer promotions.
A)maturity stage
B)growth stage
C)decline stage
D)introduction stage

Question

Quizplus · Accepted Answer

The maturity stage is generally the longest stage in the product life cycle with marketers focusing efforts on ensuring that the product does not go into decline.Marketers use short-term promotional tactics such as consumer promotions to encourage consumers to purchase the product.

The _____ Is Generally the Longest Stage in the Product