Marketers at Camy Cosmetics Ltd.launch short-term promotional tactics to deal with the slowdown of growth in sales and profits of their products, and concentrate on product innovations to be more competitive and relevant to consumer needs.Which stage of the product life cycle are Camy's products most likely at?
A)decline stage
B)maturity stage
C)introduction stage
D)growth stage

Question

Quizplus · Accepted Answer

Camy's products are most likely at the maturity stage of the product life cycle.The maturity stage is generally the longest stage in the product life cycle with marketers focusing efforts on ensuring that the product does not go into decline.Marketers use short-term promotional tactics such as consumer promotions to encourage consumers to purchase the product.Product innovation can also become a priority at this stage as marketers try to reposition products in the market and revamp product lines to be more competitive and relevant to consumers' needs.