Klen, a cellphone manufacturer, realizes that one of its products is experiencing a consistent decline in sales and profits.The company, however, decides to keep the product, but reduces marketing support in an attempt to reap minor profits.This strategy is called _____.
A)line extension
B)radical innovation
C)harvesting
D)commercialization

Question

Quizplus · Accepted Answer

This strategy is called harvesting.Deletion is when a product is discontinued, while harvesting is when a company keeps the product but reduces marketing support in an attempt to reap some minor profits at this, the decline, stage in the life cycle.

Klen, a Cellphone Manufacturer, Realizes That One of Its Products