Freshmornings is one of the breakfast cereals produced by Kenny's Ltd.Marketers at the company analyze that the product is experiencing a slowdown of growth in both sales and profits.Within a year, due to changes in consumer needs, the product sales have consistently decreased.They decide to keep the product but reduce the marketing support in an attempt to reap some minor profits at this stage in the life cycle. Which stage of the product life cycle did Freshmornings enter with consistently low sales due to changes in consumer needs?
A)decline stage
B)introduction stage
C)growth stage
D)maturity stage

Question

Quizplus · Accepted Answer

It entered the decline stage of the product life cycle.The decline stage of the product life cycle occurs when sales and profits consistently decline over time.Frequently, a product enters this stage when products become obsolete due to technological innovation or changes in consumer needs.

Freshmornings Is One of the Breakfast Cereals Produced by Kenny's