All marketing communications should be _____.
A) directed to a particular target market
B) clearly positioned
C) created to achieve a specific objective
D) undertaken to accomplish the objective within budget constraints
E) All of these are correct.

Question

Quizplus · Accepted Answer

All of these factors are important for effective marketing communications. Marketing communications need to be directed towards a particular target market in order to ensure that the right message is being delivered to the right audience. Clear positioning is important to help differentiate the brand from competitors in the minds of consumers. A specific objective needs to be identified for the marketing communication, whether it's increasing sales or brand awareness. Finally, the marketing communications need to be created within budget constraints to ensure that resources are being used effectively.

All Marketing Communications Should Be _____