Program evaluation is accomplished by _____.
A) developing a budget that is based on marcom objectives and includes an optimum balance of advertising and promotion
B) measuring the results of marcom efforts against the objectives that were established
C) collecting data on consumers' demographics and lifestyles
D) constructing a database of information on the target market, economic conditions, and competitors' marcom strategies
E) comparing budgeted marcom expenditures against share-of-voice

Question

Quizplus · Accepted Answer

Program evaluation involves measuring the results of marcom efforts against the objectives that were established. The other choices are not related to program evaluation.

Program Evaluation Is Accomplished by _____