The term media applies to which marcom tool?
A) advertising
B) public relations
C) promotions
D) personal selling
E) All of these are correct.

Question

Quizplus · Accepted Answer

The term media applies to all marcom tools, including advertising, public relations, promotions, and personal selling. Media refers to any communication channel that delivers a message to a large audience, whether it is through TV, radio, print, online, or other platforms. All of these marcom tools utilize media in some way to reach their target audience.

The Term Media Applies to Which Marcom Tool