A satisfactory mixture of advertising and promotion expenditures can be formulated by considering the different purposes of each.A key strategic consideration is whether _____.
A) short- or long-term goals are more important
B) the budget would allow for the relatively larger expense of advertising
C) the organization has the expertise in its current staff to develop successful promotions
D) the majority of the target market is price sensitive
E) use of sales promotion is necessary given current economic conditions

Question

Quizplus · Accepted Answer

The key strategic consideration when formulating a mixture of advertising and promotion expenditures is whether short- or long-term goals are more important. This consideration will help determine the allocation of resources between advertising and promotion, as each has its own strengths and weaknesses in achieving different goals. For example, advertising may be better suited for long-term brand building, while promotions may be more effective in driving short-term sales. By considering the different purposes of each, companies can create a balanced mix that aligns with their overall objectives.

A Satisfactory Mixture of Advertising and Promotion Expenditures Can Be