An ad for Bud Light ran six times during a recently televised football game.When measuring IMC results for this ad,six would be the __________ for this telecast.

Question

Quizplus · Accepted Answer

Frequency represents the number of times an ad is displayed to the same audience during a specific time period. In this case, the Bud Light ad was aired six times during the football game, which means that the frequency for this telecast is six.

An Ad for Bud Light Ran Six Times During a Recently