Which of the following is the least interactive IMC strategy?

Question

Quizplus · Accepted Answer

Direct marketing via catalog is the least interactive IMC strategy as it involves only a one-way communication where the seller sends the catalog to the customer and the customer can only respond by placing an order or not responding at all. Other options such as personal selling, mobile marketing, online marketing via social media, and direct marketing via telemarketing involve more two-way communication and interaction between the seller and the customer.

Which of the Following Is the Least Interactive IMC Strategy