Google and other search engines allow marketers to bid to have their ads shown when consumers search keywords related to the firm's products.These marketers are attempting to create value through
A) product.
B) price.
C) promotion.
D) place.
E) cost-based measures.

Question

Quizplus · Accepted Answer

Marketers who bid to have their ads shown when consumers search related keywords are using promotion as a way to create value. By targeting consumers who are actively searching for products or services related to their own, these marketers can increase the likelihood of their products being seen and potentially purchased. This is an example of how promotion can be used to create value for a firm.

Google and Other Search Engines Allow Marketers to Bid to Have