A recurring issue for manufacturers with transactional websites is the threat of potential harm to trade relationships with their retailing intermediaries known as
A) channel conflict.
B) webrooming.
C) showrooming.
D) customerization.
E) trade discord.

Question

Quizplus · Accepted Answer

Channel conflict is the term used for the tension and harm caused to trade relationships between manufacturers and their retailing intermediaries, often resulting from the manufacturer's direct sales to consumers through a transactional website. Webrooming and showrooming refer to customer behavior, while customerization and trade discord are not relevant to this issue.

A Recurring Issue for Manufacturers with Transactional Websites Is the Threat