When manufacturers of consumer products market their product lines using transactional websites,they often minimize the risk of channel conflict by
A) cooperating with retailers to share fulfillment and sales.
B) running the risk of breaking anticompetitive laws, such as the Clayton Act.
C) keeping their websites as simple as possible.
D) changing their pricing strategy from a skimming to a penetration pricing strategy.
E) employing the services of Internet warehouses so they do not have to maintain title to the goods.

Question

Quizplus · Accepted Answer

By cooperating with retailers to share fulfillment and sales, manufacturers can minimize the risk of channel conflict. This allows both parties to benefit from the transaction and work together towards a common goal. It also ensures that each channel is serving a specific purpose, which helps to reduce overlap and potential conflict.

When Manufacturers of Consumer Products Market Their Product Lines Using