The first step in facilitating adoption is to make the consumer aware of a new product's existence.
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Q1: The four variables that influence the awareness
Q4: In general,products whose benefits lack observability are
Q6: Repeat purchasing is a function of advertising,coupons,distribution,and
Q6: Demographics,distribution,and price are the variables that affect
Q7: The three main stages through which an
Q9: In general,products that lend themselves to trialability
Q10: Consumer satisfaction is the major determinant of
Q10: Trialability is the degree to which the
Q12: Distribution is one of the variables that
Q13: Innovations that are compatible with a person's
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