Figure 17-2

-As shown in Figure 17-2,D is the __________ stage in the personal selling process.

Question

Figure 17-2

-As shown in Figure 17-2,D is the __________ stage in the personal selling process.

Quizplus · Accepted Answer

The preapproach stage is the stage where the salesperson conducts research on the prospect and prepares for the upcoming sales call. This includes gathering information about the prospect's needs and preferences, deciding on the approach and communication strategy, and planning the details of the presentation. It is the stage before actually approaching the prospect, hence the name preapproach. Therefore, the correct answer is D.

Figure 17-2 -As Shown in Figure 17-2,D Is the __________ Stage in 17-2,D