Callaway Golf Uses Both Its Retail Stores and Online Channel

Callaway Golf uses both its retail stores and online channel to help consumers better understand its company by

A) offering all its channel partners greater trade allowances.
B) offering its retail partners Callaway stock options, while offering its online partners steeper discounts.
C) creating a platform with original content that informs consumers, whichever channel they use.
D) offering incentives for retailers if they encouraged their store customers to shop online.
E) discounting merchandise in retail outlets but not online.