Figure 11-5

-Under the concept of the diffusion of innovation,consumers who have a fear of debt and depend on neighbors and friends as their information sources are called

Question

Figure 11-5
 
-Under the concept of the diffusion of innovation,consumers who have a fear of debt and depend on neighbors and friends as their information sources are called

Quizplus · Accepted Answer

Figure 11-5 shows the consumer population divided into five categories of product adopters based on when they adopt a new product: innovators,early adopters,early majority,late majority,and laggards.Laggards have a fear of debt and use neighbors and friends as information sources.

Figure 11-5 -Under the Concept of the Diffusion of Innovation,consumers Who Have