Which marcom tool is best at encouraging trial purchases?
A) advertising
B) personal selling
C) public relations
D) sales promotion
E) point-of-purchase displays

Question

Quizplus · Accepted Answer

Sales promotion tools are designed to encourage short-term customer buying through product trial, as well as for reinforcing repeat purchasing behaviors. Examples of sales promotion techniques include coupons, samples, rebates, contests, and loyalty programs, which can create excitement about a product and help build brand awareness. These tools can be especially effective in encouraging trial purchases because they provide a direct incentive for customers to try a product they might not have otherwise considered.

Which Marcom Tool Is Best at Encouraging Trial Purchases