It is solely the advertiser's job to identify what medium is best for reaching the target audience.

Question

Quizplus · Accepted Answer

While advertisers have a significant role in identifying the target audience and developing strategies to reach them, it is not solely their responsibility to decide the best medium. Other professionals such as media planners, market researchers and creative teams often collaborate to determine the best ways of reaching the target audience based on factors such as demographics, psychographics, media usage habits, budget, and advertising goals.

It Is Solely the Advertiser's Job to Identify What Medium