
The generic creative style is most appropriate for a company that dominates a product category.
Correct Answer:
Verified
Q1: Creative ads share two features: originality and
Q5: Advertisements containing functional-only appeals are more effective
Q7: The preemptive creative style is a clever
Q8: Functionally-oriented advertising appeals to consumers' needs for
Q8: It is solely the advertiser's job to
Q10: Effective advertising should promise more than it
Q11: A value proposition is the essence of
Q11: "Agency mistakes" result from the agency's failure
Q12: The emotional style can be used when
Q16: Effective advertising takes the consumer's view.
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