The essence of a message and the reward to the consumer for investing his or her time attending an advertisement is known as a(n)_____.

Question

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A value proposition is a clear statement that explains the benefits that a consumer will receive by using a particular product or service. It is essentially the reward or incentive that encourages the consumer to engage with an advertisement. A creative brief outlines the goals and objectives of an advertising campaign, while an appropriateness summary evaluates whether the advertisement is appropriate for the target audience. A uniqueness proposition emphasizes how a product or service is different from competitors, and a message summary is a brief overview of the key points in an advertisement.

The Essence of a Message and the Reward to the Consumer