Laurie was influenced to purchase a set of children's books and tapes from an infomercial that used Angela Lansbury,an actress that played a murder mystery writer in a television series called Murder She Wrote,as the endorser.Actually,Ms.Lansbury presented the entire sales pitch and discussed the merits of the product.Laurie perceived Ms.Lansbury to be honest and believable.Which attribute of endorser credibility does this represent?
A) trustworthiness
B) expertise
C) similarity
D) familiarity
E) liking

Question

Laurie was influenced to purchase a set of children's books and tapes from an infomercial that used Angela Lansbury,an actress that played a murder mystery writer in a television series called Murder She Wrote,as the endorser.Actually,Ms.Lansbury presented the entire sales pitch and discussed the merits of the product.Laurie perceived Ms.Lansbury to be honest and believable.Which attribute of endorser credibility does this represent? 
A) trustworthiness 
B) expertise 
C) similarity 
D) familiarity 
E) liking

Quizplus · Accepted Answer

Laurie's perception of Ms. Lansbury as honest and believable represents the attribute of trustworthiness, which is based on the endorser's perceived honesty, integrity, and sincerity. Ms. Lansbury's credibility and reputation as a respected actress and public figure may have also contributed to her perceived trustworthiness by Laurie.

Laurie Was Influenced to Purchase a Set of Children's Books