Advertisers and media planners turn to _____ to obtain information on standardized ad rates,contact information,reader profiles and other information regarding magazines.

Question

Quizplus · Accepted Answer

Standard Rate and Data Services (SRDS) is specifically designed for advertisers and media planners who are searching for information about various magazines such as standardized ad rates, reader profiles, contact information, etc. The other options such as GfK Mediamark Research, Experian Simmons, Arbitron, and Nielsen provide different kinds of market research services and do not specialize in providing information on magazines.

Advertisers and Media Planners Turn to _____ to Obtain Information