The two important differences between the service aspect and the merchandise aspect of the retail offering are:
A) intangibility and inconsistency
B) flexibility and quality variability
C) inconsistency and affordability
D) planning and control
E) perishability and flexibility

Question

Quizplus · Accepted Answer

The service aspect of the retail offering is intangible because it cannot be held or touched, and it is inconsistent because it may vary depending on the individual providing the service. The merchandise aspect, on the other hand, is tangible and consistent in that the product can be physically examined, and it is the same regardless of who is selling it. The other choices do not accurately capture the differences between service and merchandise aspects.

The Two Important Differences Between the Service Aspect and the Merchandise