When department stores centralize all buying activities,department managers spend more time working with departmental associates and talking with customers.The result of this is that the company is better able to understand the expectations of the customers.Which of the following service gaps is reduced as a by-product of the centralization?
A) communication
B) knowledge
C) performance
D) standards
E) research

Question

Quizplus · Accepted Answer

Centralization of buying activities leads to more time for department managers to interact with associates and customers. This results in a better understanding of customer expectations and ultimately reduces the knowledge gap, as the company is better informed about customer needs and preferences.

When Department Stores Centralize All Buying Activities,department Managers Spend More