Aunt Marie's is a local restaurant.The owner advertises in the local newspaper to attract customers.This is an example of a _____ strategy.
A) planned
B) push
C) pull
D) forced channel
E) strategic channel
Correct Answer:
Verified
Q72: Promotion refers to any incentive used by
Q73: In contrast to advertising,which typically,though not always,is
Q74: The most common users of sales promotion
Q75: Vendor-support programs are initiated by consumers requesting
Q76: A _ strategy consists of manufacturers directing
Q78: Cooperative advertising is used because consumers of
Q79: Which of the following statements is true?
A) Push
Q80: The _ strategy consists of a manufacturer
Q81: A major international study conducted in Germany,Japan,the
Q82: What can promotion accomplish?
A) stimulate sales force enthusiasm
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