Which of the following is NOT one of McKinsey & Company's principle for igniting explosive self-generating demand?
A) Design the product to be unique or visible.
B) Select and seed the vanguard.
C) Forget the grass roots efforts-rely on celebrities instead.
D) Ration supply.
E) Tap the power of lists.
Correct Answer:
Verified
Q81: _ involves marketing communication investments in events
Q82: Usually the vanguard is a carefully selected
Q84: Messages about new products that are attention-catching
Q86: Marketplace buzz can be compared to a(n)_.
A)
Q87: Relationships forged between a brand and a
Q88: It has been conjectured that epidemics in
Q91: The rule of epidemics that states that
Q92: Well over half of expenditures spent on
Q93: Which of the following is a factor
Q95: The idea of getting adopters of a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents