FIGURE 17-3
-Figure 17-3 above shows there are six stages in the personal selling process ("A" through "F") along with the objective(s) of each stage.If the salesperson's objective is to "gain a prospect's attention, stimulate interest, and make transition to the presentation," what is the name of this stage of the personnel selling process?

Question

FIGURE 17-3 
-Figure 17-3 above shows there are six stages in the personal selling process ("A" through "F") along with the objective(s) of each stage.If the salesperson's objective is to "gain a prospect's attention, stimulate interest, and make transition to the presentation," what is the name of this stage of the personnel selling process?

Quizplus · Accepted Answer

The stage where the salesperson's objective is to "gain a prospect's attention, stimulate interest, and make transition to the presentation" is the approach stage. In this stage, the salesperson introduces themselves and the product or service they are selling, creates a positive first impression, and begins to build rapport with the prospect.

FIGURE 17-3 -Figure 17-3 Above Shows There Are Six Stages in the Stages