FIGURE 17-3
-Figure 17-3 above shows there are six stages in the personal selling process ("A" through "F") along with the objective(s) of each stage.If the salesperson's objective is to "begin converting a prospect into a customer by creating a desire for the product or service," what is the name of this stage of the personnel selling process?

Question

FIGURE 17-3 
-Figure 17-3 above shows there are six stages in the personal selling process ("A" through "F") along with the objective(s) of each stage.If the salesperson's objective is to "begin converting a prospect into a customer by creating a desire for the product or service," what is the name of this stage of the personnel selling process?

Quizplus · Accepted Answer

The "presentation" stage in the personal selling process is where the salesperson aims to create interest and desire for the product or service, effectively beginning to convert a prospect into a customer.

FIGURE 17-3 -Figure 17-3 Above Shows There Are Six Stages in the Stages