A method of selling in which a salesperson makes a telephone call or a visit is made to a prospective customer without a referral is called __________.

Question

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Cold calling is a method of selling where a salesperson contacts a potential customer without any prior relationship or referral. It is called "cold" because the salesperson has no prior knowledge about the customer's interest in the product or service being offered. The aim of cold calling is to generate leads and create new business opportunities.

A Method of Selling in Which a Salesperson Makes a Telephone